*Exclusive of primary residence, personal automobile, or personal property
Franchise Initial Investment
|Total||$164,518 - $542,768|
|Initial Franchise Fee||$30,000*|
|Travel & Living Expenses for Application||$1,159|
|Travel & Living Expenses During Training||$2,749|
|Leasehold Improvements||$55,000 - $300,000|
|Deposits and Licenses||$7,500 - $17,500|
|Equipment, Fixtures, & Furnishings||$50,000 - $115,000|
|Opening Inventory||$6,000 - $10,000|
|Insurance||$1,500 - $2,500|
|Additional Working Capital Funds - 3 months||$10,250 - $63,500|
|Royalty Fee||4% of Gross Sales|
|Local Marketing Contribution||1% of Gross Sales|
|General Marketing Contribution||$5,520**|
*Ask about our experienced operator and veteran discount opportunities. Please indicate your Military Status on our Get Started form.
** Amount for full year; paid in monthly installments. Can be adjusted in proportion to changes in the U.S. Consumer Price Index under a formula stated in the Franchise Agreement.
Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs Franchising Disclosure Document (FDD). As part of your application, a credit report will be required.
Frequently Asked Questions
The total investment necessary to begin operation of a traditional Häagen-Dazs Shop franchise is from $164,518 to $542,768 for new franchisees.
The Initial Franchise Fee is $30,000 unless you qualify for our VetFran program, which offers a $7500 discount or our experienced operator discount which offers a discount of $10,000. Our Royalty Fee is 4% of gross sales, our Local Marketing Contribution is 1% of gross sales and our General Marketing Contribution is currently $5520 per year.
The average gross sales for a Häagen-Dazs shop, as stated in Item 19 of our FDD, is $501,531. This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs Shops during the 2018 calendar year. The subset of Shops used to compile this information consists of traditional Häagen-Dazs Shops that: (1) were in operation during all of the 2018 calendar year; and (2) with respect to which we received sales information for all of the 2018 calendar year. Please see page 54 of our Franchise Disclosure Document (Item 19 – Financial Performance Representations) for complete information.